Last updated on August 3rd, 2023 at 10:59 pm
The 2024 presidential election is already shaping up to be highly contested with both Trump and Biden preparing their digital strategies. As 2024 election time comes closer Trump’s return to Facebook and YouTube has given him access to a huge audience and important fundraising tools, along with his use of his own Trumpism social media platform Truth Social. However, Biden’s team is concerned about his potential impact. Meanwhile, Biden’s team is looking to tap into the power of social media influencers, particularly on TikTok, to reach younger voters who are increasingly turning to these platforms for news and information. However, the use of TikTok by the Biden administration has been met with bipartisan hostility due to National Security Concerns, but the Biden administration plans to use the platform as a key part of its digital strategy.
Biden 2024 Digital Strategy Relying on Chinese-Owned TikTok
President Biden’s 2024 digital strategy aims to tap into the power of social media influencers to reach younger voters who may not rely on mainstream news sources. With nearly 40% of Gen Z preferring TikTok and Instagram over Google Search, the Biden administration plans to leverage the popularity of these platforms to reach a crucial voting bloc.
To achieve this, the administration has four staffers dedicated to connecting with influencers and independent content creators. They will tout Biden’s record and help spread his message to a wider audience. The team is focusing on those who do not follow the White House or Democratic Party on social media.
The move is a sign that the traditional Press Briefing Room may no longer be the administration’s only messaging center. The Biden administration is even considering giving influencers their briefing room at the White House. This would be a significant shift from traditional media strategies and could mark a new era of political campaigning.
However, the emphasis on influencers may not be entirely in lockstep with recent bipartisan hostility against TikTok. Several state governments have banned the use of TikTok by state employees due to national security concerns, as the app is owned by a Chinese company with direct ties to the Chinese Communist Party. Critics argue that the Biden administration is not taking the security risk posed by TikTok seriously and that the app is a vacuum for information on every device it’s installed on.
Apart from these concerns, the Biden administration is still planning to use TikTok as a key part of its 2024 digital strategy to target young voters. With the help of influencers, the administration hopes to boost Biden’s standing among young voters, who are crucial to Democrats’ success in elections.
Trump’s 2024 Digital Strategy: Videos and Social Media
Donald Trump’s return to Facebook and YouTube has given him access to key fundraising tools and the ability to reach over 146 million followers across three major tech platforms. This development has major implications for his 2024 presidential campaign, and his opponents believe that he still poses a risk.
Trump’s previous social media platform, Truth Social, has nearly 5 million followers. However, his return to mainstream social media sites has raised concerns among his opponents. He is currently under an exclusivity deal with Truth Social, meaning that he must share all his social media communications on the site first and cannot make the same post on another social media site for six hours. But there is a possibility that he may not re-sign the deal, which expires in June, giving him the freedom to post same on Facebook and Twitter.
If Trump plans to appeal to a larger voter share via social media to win the GOP primary and the presidential election, he will need to abandon Truth Social, According to Alexandra Cirone, an assistant professor of government at Cornell University. Trump’s 2024 presidential campaign’s digital strategy relied heavily on social media videos as a tool to bypass traditional news media and speak directly to supporters. These videos focused on policy rather than the President’s grievances and obsessions with the past. They were typically released on Trump’s Truth Social account, and sometimes on platforms such as Rumble and Twitter.
Despite Trump’s Indictment, his team continued with this strategy. The videos were seen as a tool to change the campaign narrative and demonstrate that Trump had plans for a second term. They also served as a reminder to GOP primary voters that the former president had a serious forward-looking policy vision for 2024.
Who Will Emerge Victorious?
In conclusion, the 2024 presidential campaign promises to be a high-stakes battle in the digital arena, with both President Biden and former President Trump employing distinct strategies to reach voters. Biden’s team is tapping into the power of influencers and TikTok to target young voters, but it remains to be seen how effective the strategy will be in the face of security concerns. While Trump’s team is relying on social media videos to convey his policy vision for the future. Whether Trump will abandon Truth Social and leverage the reach of larger platforms remains to be seen, but his digital strategy will play a crucial role in shaping the outcome of the election. As the campaigns gear up for the race ahead, it will be fascinating to watch in the battle with Trump Vs Biden how these strategies evolve and impact voter perceptions.